Social Network Impact on Youth Introduction Online social media have gained astounding worldwide growth and popularity which has led to attracting attention from variety of researchers globally. Although with time all generations have come to embrace the changes social network has brought about, teenagers and young adults are the most fanatic users of these sites. According to various research studies in the field of online social networks, it has been revealed that these sites are impacting the lives of the youth greatly.
Dr Kishore Budha Unlike conventional research, semiotics delivers strategic research and analysis that generates robust and inspirational outcomes that can be used for a range of activities from brand strategyplanning to creative development.
Semiotics can be described as the science of studying all the signs and symbols in a given culture that interact with the signs and symbols embedded in a brandwhether communications, packaging or product and shape consumer understanding.
Semiotics can thus be a powerful tool to create awareness, develop brand associations and add brand values that make a difference in the market. So, how can brands benefit from semiotics? This means any new product, brand, or communication will immediately make sense to consumers as the outcomes are derived from the culture itself.
Take the Nintendo Wii, for example. When we consider the semiotics of gaming culture, the development of the Wii was an inspired outcome that not only leveraged culture but also changed culture.
Prior to the launch of the Wii, gaming had become synonymous with youth, masculinity and alienation.
It was also associated with the obesity panics. Nintendo used gaming and created a brand that symbolised a solution to problems associated with gaming culture. It combined a latent — and unarticulated need for human interaction and activity.
Traditional research would have ordinarily talked to gamers who would respond by asking for more of the same. The opportunity lay in stepping outside of the gaming immersion and looking outside in. Clearly the opportunity lay in bringing the family together, enhanced community play and making people active.
The solution — Wii — defined the norms of gaming, which were earlier focused on higher video resolution and action, which demanded faster processing. Wii, interestingly uses a lower video resolution and a rather clunky console and controller.
Semiotic analysis vs traditional market research Whilst traditional market research asks consumers for their opinions and behaviours, semiotics closely examines culture to uncover the underlying cultural triggers for those responses.
Take, for example, black tea. It may bring about some very interesting insights. However, what semiotics uncovers is the cultural significance of tea. Tea drinking is a British tradition which spans the last years. It signifies a way of socialising, a way of relaxing and a way of recovering from a stressful day.
Tea drinking, as we know it, is deeply engrained into British culture. Even though people may take their tea in different ways, different strengths, different amounts of milk and different amounts of sugar, there is an unwritten law about tea, i.
Brands can create culture rather than respond to it Another benefit of semiotics is to help brands actively create culture, rather than merely responding to it. Brands can either be product leaders, or follower brands. Product leader brands are the trend-setters.
They reach the top of their field through radical product innovations that shape the way we think about our relationship with other objects, people or even the world. Take for example Twitter. Not only does it allow everyone to publish digitally, but it introduces an element of speed and changes the nature of communication in the online world.
We are only too aware of the impact of Twitter on politics, fashion, relief efforts and even war. It has changed the way at least a section of the world think of humanity.
Red BullFacebookDyson are examples of product leader brands. Then there are brands such as Dell or Gapwhich tend to be follower brands: Semiotics can help brands shift from being followers to leaders: Firstly brands must consider the cultural environment, and whether they are creating it, or merely responding to it.
UK Essays is a UK-based essay writing company established in We specialise in providing students with high quality essay and dissertation writing services. Building a Social Media Culture at Dell Case Solution, As Michael Dell has refocused its new private services and solutions company, the whole company was forced to adopt social media. by Rohit Deshpande, Micha. He has witnessed how social media can magnify public fear. survivalism has been edging deeper into mainstream culture. In , National Geographic Channel launched “Doomsday Preppers,” a.
If they are responding to it they must ask themselves how they can innovate to create culture to avoid being passed over. Conclusion Semiotics can have a great influence on brands and brand development, and some of the most exciting innovations in recent years have used semiotic analysis.
Semiotics can help brands in a number of ways: Semiotics need not be costly or time consuming. Even a few hours of semiotic consideration can inspire you and push the boundaries of thinking, helping you to think laterally and strategically. Semiotic thinking really is the brand management tool of the future.Building a Social Media Culture at Dell Case Solution,Building a Social Media Culture at Dell Case Analysis, Building a Social Media Culture at Dell Case Study Solution, Color cases ought to be printed in color, to optimize their effectiveness.
Impact of social media – Through value chain analysis. Social media marketing is no longer a foreign business market in the modern world.
In this case, the impact of social media marketing on marketing communication opportunities would be examined in context of Dell. This article focuses on the question of how systems of expectations for social conduct develop in a context characterized by diversity and transience.
The empirical focus is a series of women's neighborhood meetings in a transient urban milieu in Indonesia. Causes is the place to discover, support and organize campaigns, fundraisers, By building a passionate audience around social, political and cultural issues, our members can collaborate quickly and effectively on solutions to today’s toughest problems.
And with built-in communities of support, no campaign starts from scratch. Write My School Essay. Building a Social Media Culture at Dell Essay Dissertation Help. Read the case and answer the following questions: 1. Why has Dell been successful in building Social Media Program?
2. Can you build a top down Dell social brand with a decentralized social media structure? 3. How do you explain the statistic that. Ethics has been largely satiated through the Ethics and Compliance policy alongside the unmandated ethical workplace culture that has been developed within the company.
they will be more likely to buy products from a company that they see as having good Corporate Social Responsibility rather .